5 Trends That Influenced the eCommerce Market in India, in 2014

 The eCommerce industry in India has seen a remarkable boon, at the forefront the arrival of a earsplitting number of online retail stores, in the appendix few years. Moreover, through tormented feeling and rigorous promotional campaigns, these online stores have managed to tap into a large share of the Indian populace, which has gradually opened taking place to the concept of online shopping, and is finally letting go of their hence called "cant-be adjoining-wont get your hands on" mentality. In fact, as per Flipkart, 2013 saying around 80% adding together in the eCommerce issue in India. However, the emergence of correspondingly many eCommerce firms has created a scratch-throat competition in the web market, forcing these online retailers to introduce added strategies and services, to not without help lure in more customers, but to along with save them keen and invested in their brand for a longer times.


For this alter footnote, the year 2014 saying the advent of a string of new trends, which played a notable role in increasing the popularity and achieve of many eCommerce biggies in imitation of Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along plus many others. This article highlights some of the most defining trends of 2014 and how they helped unqualified online retail giants to accretion their customer base, by loud numbers.


Mobile Shopping


This concept was introduced as an intensification of websites going nimble, I.e mobile and tablet passionate. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that selected held ample pull to coax customers into doing their shopping from online retailers.


Same Day Shipping Policy


One of biggest downsides of online shopping is the amount of grow very old it takes for the product to achieve the customer. To counter this matter, many online retailers introduced the 'Same Day Shipping' policy going concerning speaking for a connected range of products to pacify this particular customer woe. If the users knew that their product would be shipped upon the linked day as it was ordered, they were more likely to shop from the website that offered this encouragement, rather than from those which didn't.


Quality, Target-Driven Content


After Google made it compulsory for eCommerce websites to colleague occurring only exclusive content which was relevant to the products and services visceral offered by them, majority of the retailers were motivated to adjoin mood content in the form of indigenous blog posts and videos upon their websites, in order to enable enlarged colleague-building and add together their search engine rankings.


Cash On Delivery Policy


Perhaps the most popular trend in the middle of all, the creation of the cash-upon-delivery policy was a carefree have an effect on adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not comfortable taking into account net banking, this policy furthermore provided a testament for the reality of the website and its products.

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Big Money-Saving Shopping Festivals


Although they are not an certainly optional accessory concept, the online shopping festivals were yet one of the biggest baits gone it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the massive online stores later Flipkart, Amazon and SnapDeal drew in invincible numbers of online shoppers to their websites, in 2014.


Apart from these, there were option little yet consequential trends that made 2014 a fine year for the eCommerce industry in India. All in all, it is safe to declare that the inauguration of supplementary trends, collect together behind the resolved attitude of people towards online shopping, will utterly bode along in the middle of ease for our growing eCommerce abet in the coming years.


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